Should You Pick Your Creator or Let the Match Do It?

Some brands want full control. Others want it done for them. Both are valid. Here is how to decide.

Picking yourself gives you control. Matching gives you speed and fewer mistakes.

When picking yourself makes sense. You already know exactly who you want. You have worked with a creator before. Or you have a very specific look in mind.

When matching is better. You are not sure who fits. You are new to UGC. Or you have no time to scroll through profiles.

The problem with picking by looks. It is easy to choose someone you personally like. But you are not the buyer. The creator who feels right to you may not feel right to your customer.

What good matching looks at:

• Your target audience

• Age and region

• Content style

• Product type

At Reel People, you tell us who you are selling to. We match you with vetted local creators who fit that audience. That takes the guesswork out and keeps the focus on your customer.

A simple rule. If you can describe your buyer clearly, let the match do the work. If you cannot yet, spend a little time on that first. It will improve everything else.

Not sure how to describe your buyer? Our free UGC guide has a quick exercise for it. And when you are ready, reelpeople.co.za is where you can set up your brief. If you want to know what to expect from the finished videos, see what happens if you don't like the UGC you get back.

P.S. Working with a small budget? Read UGC on a Small Business Budget before you spend a rand.