How to Brief a Creator When Your Product Is Boring (or Hard to Explain)

Maybe you sell software. Or insurance. Or a part nobody has heard of. You think nobody wants to watch a video about it.

You are wrong. No product is boring. It is just missing a human angle.

Start with the problem. Nobody cares about your product. They care about their problem. A creator can talk about the problem first, then show how your product fixes it.

Show the before and after. Even a plain product has a story. What was life like before? What changed?

Use one simple message. If your product does ten things, pick the one that matters most to your buyer. Let that be the video.

Give the creator a real-life moment. Where would someone use this? At home? At work? Stuck in traffic? Put the creator in that moment.

What to put in your brief:

• Who the buyer is

• The problem they face

• The one thing the video should say

• What you want the viewer to do next

For products with nothing to hold. If you sell a service, an app, or a digital product, the creator can use screenshots or screen recordings. A digital asset brief lets you share what they need to show.

Keep it simple. The more you try to cram in, the less the viewer remembers.

Want help writing a brief that works? Our free UGC guide shows you how. And if you are wondering what a campaign might cost, check our pricing breakdown. Ready to start? Visit Reel People.

P.S. Each platform needs small tweaks, like captions and length. We cover them in How to Turn UGC Into Paid Ads That Actually Convert.