What to Do With Your UGC Videos Once You Have Them

The videos are in. Now what?

Most brands post one video and forget the rest. That wastes the best part. A UGC video is a working asset, not a one-time post.

Start with paid ads. UGC tends to do well as ads because it does not feel like an ad. Upload your videos to your ad account and test them against each other.

Then use them organically. Post them on your brand's TikTok, Instagram Reels, and Facebook. Keep the captions simple and human.

Do not forget your website. Put a video on your product page. People who are on the fence want to see the product in use. A short clip can answer questions your product description cannot.

Other places they fit:

• Email campaigns (a video thumbnail that links out)

• Landing pages

• WhatsApp status and broadcast messages

• Retargeting ads for people who visited but did not buy

Keep a simple record. Write down which video went where and what happened. Within a few weeks you will see a pattern. That pattern tells you what to brief next time.

If you have a video you are not sure about, read What Happens If You Don't Like the UGC You Get Back? so you know your options.

We also put together a free UGC guide that covers how to plan your content so every video has a job. Ready for your next batch? Head to reelpeople.co.za.