How Many UGC Videos Does Your Business Actually Need?

Jul 13, 2026

One of the first questions businesses ask is:

“How many videos should we order?”

The answer depends on your goals—but here’s a useful way to think about it.

If You’re Just Starting

Start with 3 to 5 videos.

This gives you different creators, different styles and different messages to test.

You’ll quickly discover what resonates with your audience.

Aim for 2–4 new videos every month.

Fresh content keeps your social channels active and gives your audience something new to engage with.

You’ll need more creative.

Ad performance naturally declines over time as people see the same content repeatedly.

Many businesses rotate new UGC videos every few weeks to keep campaigns performing well.

Each product deserves its own content.

Customers want to see the specific item they’re considering, not just your brand in general.

Instead of asking:

“How many videos do I need?”

Ask:

“How many customer questions do I need to answer?”

Create videos that cover:

Soon you’ll have a library that supports every stage of the buying journey.

Don’t think in terms of buying videos.

Think in terms of building a collection of marketing assets that continues growing over time.